BigYellow takes on Internet in comprehensive job search

by Araceli Esparza
Staff Writer

Graduating seniors may find it easier to look for a job as a result of BigYellow, a national on-line yellow pages service developed by NYNEX.

“NYNEX is a global communications and media corporation, as well as one of the regional bells of the telephone company,” said Nancy Powell, manager of corporate communications for the company. “BigYellow was offered by NYNEX Information Technologies in March 1996, and is operated with the assistance of businesses nationwide.”

According to Powell, the service provides upcoming seniors with comprehensive information concerning resume services, employment agencies and career counseling firms which may be essential on a search.

BigYellow will help students locate jobs, fine tune a resume and find addresses of every business in the United States.

By accessing BigYellow, a college graduate-to-be can avoid reviewing piles of reference books and instead research a variety of products and services available for finding the ideal job.

With over 16 million business listings included in the service, BigYellow’s database is extensive, making it easier for students to find the names and addresses of companies which they are interested in pursuing on their own.

Each business is categorized by business type, as well as by general business area, making the interest decisions more direct. For example, if a student types in “Employment Agencies in New York”, he or she will find hundreds of listings such as Career Blazers, a White Plains-based, full-servicing staffing firm. This company can assist anyone from a recent college graduate to a fully experienced professional find a job.

In addition, BigYellow includes complementary high-quality shopping information for popular topics such as dining, entertainment, health care, computers, travel, finance, education and clothing, among others.

The service can help an individual find a great-looking suit for an interview, a list of local Mexican restaurants with a review of the menu, as well as a new car to help get to the interview.

“BigYellow exceeds any other on-line shopping directory in content and is one of the largest advertiser-supported sites on the Internet,”stated Powell.

The BigYellow service is free to all consumers who have Internet access.

Araceli Esparza

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