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Spa alleviates stress organically

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Billie Rothschild has powder foundation applied by Gayle Hardy, owner of the Wild Earth Day Spa on “D” Street in La Verne. The spa, which opened in October, offers a variety of services, including deep tissue massages and hair removal. / photo by Blanca Rocha

Billie Rothschild has powder foundation applied by Gayle Hardy, owner of the Wild Earth Day Spa on “D” Street in La Verne. The spa, which opened in October, offers a variety of services, including deep tissue massages and hair removal. / photo by Blanca Rocha

by Valerie Rojas
Staff Writer

With the stresses of college life piling up on the shoulders of nearly every University of La Verne student, it is comforting to know that another outlet has become available to the intimate community of La Verne.

No, no, this is not another sports bar or pizzeria. This refreshing outlet is the Wild Earth Day Spa conveniently located on D Street in downtown La Verne.

Offering specialized treatments for men, women and teens, the Wild Earth Day Spa is the perfect place to go and cool down just when the stress level is beginning to rise.

When walking into the day spa, one is immediately bombarded with the evidences of aromatherapy.
A calm, soft-spoken woman sits behind the counter and quietly waits for you to approach her with your needs, whatever they may be.

Opening its doors on Oct. 27, the Wild Earth Day Spa is fairly new to downtown La Verne.

But that has not stopped University of La Verne students from taking advantage of all that Wild Earth has to offer.

“I walked in on their second day of business,” ULV senior Sara Kirk said.

“In between classes I went and had my eyebrows done. It’s very convenient,” she said.

Numerous ULV students have followed in Kirk’s footsteps, taking advantage of Wild Earth’s all natural approach to getting rid of unwanted hair.

“Most of the college students that come in here are interested in hair removal,” said Billie Rothschild, Wild Earth receptionist.

Instead of the traditional methods of hair removal, Wild Earth uses a process called “body sugaring.”

The familiar wax is replaced with a paste composed of sugar, lemon juice and water, which will not irritate the skin, unlike the wax.

“Grinding off the top layer of skin is not what’s best for your body,” said Gayle Hardy, co-owner of Wild Earth.

Prices for the body sugaring range from $15 to $75 depending on the area of hair removal.

Herbal Stimulating Body Wraps are also available to remove unsightly cellulite.

Facials, massages and body treatments are just a few of the services offered at Wild Earth.

The Wild Earth Day Spa understands that not everyone has time for lengthy deep tissue massages between classes.

For a fee of $50, even the most rushed college student can experience the Express Facial treatment, which the spa claims produces maximum results in a minimal amount of time.

There is even something for the football fanatic in need of some hydration therapy. “Monday Night Football” appointments can be made for those who do not want to miss the game.

The most health conscience consumer can also find a myriad of products to purchase, ranging from organic tampons to soy candles.

“All of our treatments and products are pure and natural,” Hardy said.

The products used by Wild Earth come from an organic line created in Hungary. They contain less than 1 percent preservatives in their ingredients.

With hopes of one day incorporating nutrition and fitness counseling into its services, the Wild Earth Day Spa plans to stay strong and bring relaxation to the La Verne community for many years.

“Although we aren’t that busy right now, we hope to get that busy eventually,” Rothschild said.
The Wild Earth Day Spa is open six days a week and can be reached at (909) 392- 5801.

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