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Luncheon features bestselling author

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The opportunity to be surrounded by dozens of successful businessmen and women, including University of La Verne alumni, corporate associates and a successful keynote speaker, was given to those who attended the University’s annual Corporate Associates business lecture and luncheon.

This spring’s luncheon and lecture was hosted at the Fairplex Sheraton Suites on March 27 and featured New York Times bestselling author Ivan Misner.

“You get networking opportunities, business cards and learn how to act in a business lunch setting,” Cindy Gaytan, a senior business major said.

Gaytan works for the University Relations office and has attended the luncheon every year with the exception of one semester.

“Every so often they do have good speakers who offer timely advice,” said Sharon Kokens, who recently received her doctorate in public administration from ULV.

Kokens recently endowed a $100,000 scholarship with the University and attends these luncheons to continue her connection with the University.

The luncheon hosts a list of others who have given back to the ULV community, including members of the board of trustees, alumni, corporate associates and students.

“It’s great knowing that these people are donors and help provide for the University,” Gaytan said.

President Stephen Morgan gave an introduction to acknowledge the works of the students, donors and speakers who have in some way contributed to the changing environment in which we live today.

“Things are changing and if we don’t change, we stand still, and we must prepare for change,” Morgan said

The president’s introduction gave way to Gordon Bado­vick, dean of the College of Business and Public Manage­ment, who introduced Misner.

The author spoke about his book “The Masters of Success: Proven Techniques for Achieving Success in Business and Life.”

Misner, who is considered the “father of modern networking,” is also the founder and CEO of one of the largest networking organizations, Business Net­work Inter­national, which has over 5,000 chapters worldwide.

“Success is a relative thing, and it is highly personal,” Misner said.

The lecture was motivational and featured various anecdotes from his personal experience as well as requiring audience participation throughout his lecture.

He began with asking people to name what they thought the key fundamentals were for a person’s success.

As the audience shouted out these concepts, he reflected that throughout his speaking career five major themes have come across.

“Passion, goals (vision), adversity, social capital (networking) and persistence, most business people say,” Misner said.

Misner said when he spoke to college students one answer was different, from that of business people. Students saw “luck” as one of the fundamentals of success, whereas business people did not.

“Here is my philosophy on sustainable success: The harder you work, the luckier you get,” Misner said. “I believe that success is about the uncommon application of common knowledge.”

He went on to apply each of the six themes to the fundamentals of success.

“I truly believe it is not what you know or who you know, but how well you know them,” said Misner. When speaking on the importance of cultivating relationships, Misner encouraged the use of his “VCP” concept, which stands for visibility, credibility and profitability.

“I didn’t come up with networking, I simply created a system around it,” Misner said.

Misner ended his lecture with a question and answer session which provided the audience with helpful answers and advice.

“I thought he was a very good motivational speaker,” said Kokens. “A lot more motivational then other speakers they have had before.”

“I thought he was very good; he was engaging and gave great examples,” said Wade Worthy, a senior business administration major.

The corporate associate’s luncheon is hosted twice every year by the University Relations office, for more information about future luncheons and speakers’ contact University Advancement at 909-392-2740.

Francine Gobert can be reached at

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