Keep the University in La Verne

“ULV is recognized as a source of lifelong learning and as a resource to the surrounding community, the region and beyond.”

Now if we would have replaced “ULV” with “La Verne” in that sentence, would it really have made a difference? We don’t think so.

University of La Verne? La Verne College? Lordsburg Academy? La Verne University? ULV? Does anyone even know what school we attend anymore?

Apparently the University is playing the name game once again, and ULV is no longer an acceptable acronym.

The school was founded in 1891 as Lordsburg Academy and was renamed La Verne College in 1917. The college reorganized in 1977 and has been known as the University of La Verne ever since.

For now, we are still technically called the University of La Verne, but as you all can see, the plan is to eliminate the use of “ULV.” Our email accounts are no longer @ulv.edu and when you call the school switchboard attendants will no longer greet you with a cheerful “ULV!”

What is next? Is our entire Web address going to change? Will athletic uniforms no longer say ULV? Are we going to have to uproot the ULV shrub outside Dailey Theater? Can we even say ULV?

It may seem as if we are blowing this issue out of proportion, but we are not. The school is.

We are a prestigious university, and, no matter what you call us, we will remain that way. So why change?

We do not understand why the school is wasting so much time and effort just to “rename” us. We feel that the school should concentrate on more important things than just a name.

Many people feel that ULV is too similar to UNLV (University of Nevada, Las Vegas) and that it confuses prospective students but what about USC? The University of Southern California, the University of South Carolina and the University of Southern Colorado have the exact same acronym but nobody seems to confuse the three.

The acronyms are indeed similar, but if you are looking to attend a four year university in the first place, your reading skills should be up to par, and you can figure it out. And if you Google “ULV,” you will find that the University is at the top with no competition.

The Campus Times understands that the University is going through some serious re-constructive surgery, but the University in La Verne (ULV) should stay.

As Shakespeare would say, “What’s in a name? That which we call a rose by any other name would smell as sweet.”

Leave well enough alone. Leave “ULV” alone.

Unsigned editorials represent the opinion of the Campus Times Editorial Board.

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