PR panel event offers networking tips

Soraya Delgado, senior communications major and vice president of the Public Relations Club, listens as Irving Lopez, social media consultant at Digital Media Management, shows his plans to enrich Fox’s “Lethal Weapon” social media accounts. The PR Club hosted a panel of professionals in various public relations fields last week in the President’s Dining Room. The panel, which included representatives from Disney Resort and Fairplex, was hosted by the University’s PR Club./ photo by Celeste Drake
Soraya Delgado, senior communications major and vice president of the Public Relations Club, listens as Irving Lopez, social media consultant at Digital Media Management, shows his plans to enrich Fox’s “Lethal Weapon” social media accounts. The PR Club hosted a panel of professionals in various public relations fields last week in the President’s Dining Room. The panel, which included representatives from Disney Resort and Fairplex, was hosted by the University’s PR Club. / photo by Celeste Drake

Jesica Kimberlin
Staff Writer

The University’s Public Relations Club hosted a panel featuring professionals from various public relations and media relations industries last week.

About 20 students and several faculty attended the event, which also offered some before-and-after mingling time and hors d’oeuvres.

“We hope to shine more light on the field of public relations,” said Arturo Gomez Molina, junior communications major and president of the PR Club.

“It gives students a glimpse of what life may look like after they graduate. And it gives some insight on what they need to do to prepare themselves,” he said.

Adjunct professor of public relations Stephen Chavez moderated the panel, which included Christopher Cathcart, who formerly worked in entertainment public relations, and is an author and professor at Cal State Northridge; Irving Lopez, who works in social media management; Kaila Williams, a La Verne alumna and public relations intern for Disney; and Renee Hernandez, manager of communications and public relations at Fairplex.

“When you do public relations, you try to convince a group of people that whatever you are doing, whatever you are offering is the best option for them,” Cathcart said.

“To buy, to attend, to vote, whatever it is. That’s your job. So the more you know about your audience and the product you have, the better you’ll be,” he said.

Flora Wong, junior communications major, asked the panelists if they had tips on what to include in a portfolio.

“Say you want to go into music, then your whole portfolio should cater to everything you’ve done music-wise,” Williams said.

Soraya Delgado, senior communications major and vice president of the PR Club, said that her favorite part of the panel was how diverse the group of panelists was.

Gomez Molina said that he hopes to bring more such events to campus in future.

Jesica Kimberlin can be reached at aljazi.birashed@laverne.edu.

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