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La Verne resident to take online baking business live

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Annie Fisher prepares Monday for the opening of her new Heritage Baking store on Third Street in Old Town La Verne. Fisher started the bakery as a home business, then garnered so many followers on social media, she decided to open a store. The variety of goodies available include red velvet, white chocolate, chocolate chip cookies, and chocolate, and hazelnut croissants are also available. With a planned opening in about a month, follow her on Instagram @heritage.baking. / photo by Mya-Lin Lewis

Annie Fisher prepares Monday for the opening of her new Heritage Baking store on Third Street in Old Town La Verne. Fisher started the bakery as a home business, then garnered so many followers on social media, she decided to open a store. The variety of goodies available include red velvet, white chocolate, chocolate chip cookies, and chocolate, and hazelnut croissants are also available. With a planned opening in about a month, follow her on Instagram @heritage.baking. / photo by Mya-Lin Lewis

Gabriella Cummings
Staff Writer

Heritage Baking, a pastry shop owned by La Verne native Annie Fisher, is scheduled to open by the end of October in Old Town La Verne.  

Fisher has been baking since she was a child with her mother, who taught her everything she knows about baking. She started her baking business about two years ago.

And recently she decided it was time to upgrade her home-based business because she felt like there was a missing piece. 

I was working two jobs,” Fisher said. “I didn’t advertise as much as I should have to get the name really out there. I was mostly relying on word of mouth.”

Fisher said that different Facebook groups were created by the community to help support local businesses. 

“A customer posted about me and here I am… now in multiple groups, including Glendora and Rancho Cucamonga,” Fisher said.

Fisher picked the name Heritage because many of her recipes have been in her family. She felt it was appropriate to honor her family with the company name.

Once cleared by the Health Department, the bakery will take up shop right next to Taberna, the tapas bar right off of D Street on Third Street.

Fisher said the hardest part of being home-based is not having the convenience of swinging by a shop to pick something up. 

“We make everything by order,” Fisher said, “Also some community members are uncomfortable with home based businesses and rather go to the storefront. In actuality home based businesses have more control within their environment.”

Although she has been home-based for a few years, her menu has a large variety of baked goods. 

The menu consists of various cookies, breads, cakes, muffins, scones, brownies, cupcakes, and even custom-made cupcake bouquets. 

Heritage Bakery’s prices range from $2 to $7 for individual baked goods, and the bigger items range from $20 to $80. 

Fisher has attracted many loyal customers from her home who are anticipating the opening of Heritage Bakery.

“Our favorite here in my house is her carrot cake. So moist and full of flavor,” loyal customer Tina Acosta said. 

Melissa Brunson, a La Verne native, said the chocolate chip cookies and chocolate croissants are a staple in her home.

With this new addition comes the question if a bakery is even needed in La Verne. 

“I absolutely do believe that Old Town needs a bakery. It would be fantastic to be able to support a small business in the heart of La Verne,” Brunson said, “We often are in town and just want to grab something sweet and that’s difficult to do without a bakery.”

With finally being able to open up a shop, Fisher is very excited for what is to come.

“I’m excited to be able to offer items my home license does not allow me to sell. Eclairs,  fruit tarts, and custard based baked goods,” Fisher said.

Fisher said Heritage Bakery will also offer an abundance of sandwiches, grab and go items, imported items, gift baskets, kitchen supplies and ingredients to make baked goods from home. 

Gabriella Cummings can be reached at gabriella.cummings@laverne.edu.

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2 Responses to La Verne resident to take online baking business live

  1. Cynthia Tiner October 9, 2020 at 1:32 pm #

    I’m so excited for HERITAGE BAKERY to open as a store front in La Verne. Annie has worked hard at making her business grow, yet still keep it as a business that is one her family can be proud of, I guess the name tells you that!
    I wish her well in this endeavor,, and plan on supporting her business well also. HERITAGE BAKERY is certainly going to be an asset to downtown La Verne.

  2. Juli Bennett October 10, 2020 at 12:13 pm #

    I have known Annie since our children attended elementary school, over 10 years. Annie is a beautiful lady, inside & out. She has integrity and character that will carry her far in this business. Please check out her bakery when it’s up and running. You will LOVE the heart she puts into your food that is made with LOVE!

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