Research, requests make playlist

by Salina Ronderos
Staff Writer

Have you ever wondered where the top hits on KULV radio come from? According to senior Andrew Alekel, KULV program director, they come from the students.

Alekel said there are three ways in which student requests are polled. One way KULV researches what the students want to hear is by calling dorm rooms randomly. A 10 second portion of a song is played and the listener is asked to rate the song, stating whether they hate the song, love it or are indifferent. Another way of gathering student input is by a request list posted on the KULV studio door. The third way KULV collects requests is by having a telephone request line open to students.

“We also do retail research to find out what is selling at places like Blockbuster Music, Rhino Records in Claremont and Tower Records,” he said.

Alekel also said that KULV contacts these retail record stores to discover any new trends or new styles of music that have occurred.

“On the whole, we’ve had a good reaction to the music because we have purposely went out and worked hard to get a good reaction,”he said.

Alekel also explained why more independent bands are not played on KULV.

“It’s not that we are anti-indie bands. Ultimately, I’d need to have something to back it up. If a bunch of people want to hear it, we’ll play it,” he said.

According to Associate Professor of Communications Mike Laponis, the KULV staff also looks at magazines and tries to fit the niche of what is going on programming wise.

Laponis said this is the first semester that the radio station has done highly concentrated research on music.

“This has been the most comprehensive effort we’ve made to discover trends in music,” he said.

According to Laponis, the radio station enjoys input from the students, whether it be through the phone or if they write it on the playlist.

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