When natural disasters occur, corporations are quick to offer their thoughts and prayers through various social media platforms. Before Hurricane Irma hit Florida, airlines had an opportunity to potentially help save lives and show the world that they are not just about the bottom line. But as expected, most chose to take advantage of an unfortunate situation to make a quick buck.
Customers stream onto the airplane and breathe a sigh of relief. There’s no first class – everyone gets his or her own television and fluffy leather seat. No, this isn’t Virgin Atlantic; this is JetBlue, today’s hippest airline cruising the skies. And with friendly flight attendants clad in stylish uniforms serving gourmet snacks, JetBlue has changed the art of flying.