For University of La Verne business professor Dr. Janis Dietz, it was a proud day as she watched her marketing student interns produce "Cadillac Goes Caribbean" at the Crestview Cadillac dealership in West Covina last Saturday.
Driven to Excellence Incorporation, a marketing class sponsored by General Motors Corporation and Crestview Cadillac of West Covina, presented their marketing and advertising ideas for the Catera Cadillac last Thursday, April 16.
A group of 13 marketing interns from the University of La Verne and Elite Generation Promotions (EGP) have formed a partnership with Crestview Cadillac owner Scott Allen for a festival to take place Saturday, April 26.