Tag: scott allen

Cadillac internship gives marketing experiences

This was no average case study, nor was it a mere supply and demand problem that 17 University of La Verne business major students were given.

Students market cars for General Motors internship

For University of La Verne business professor Dr. Janis Dietz, it was a proud day as she watched her marketing student interns produce "Cadillac Goes Caribbean" at the Crestview Cadillac dealership in West Covina last Saturday.

In the News

Campus news for the week of Dec. 11, 1998.

Interns pitch idea

Driven to Excellence Incorporation, a marketing class sponsored by General Motors Corporation and Crestview Cadillac of West Covina, presented their marketing and advertising ideas for the Catera Cadillac last Thursday, April 16.

Interns market strategy for festival

A group of 13 marketing interns from the University of La Verne and Elite Generation Promotions (EGP) have formed a partnership with Crestview Cadillac owner Scott Allen for a festival to take place Saturday, April 26.

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