Tag: tiger woods

Keel considers impacts of celebrity endorsements

Astrid Keel, professor of marketing, discussed the effects of celebrity endorsements’ on business revenue Tuesday during her talk in the Randall Lewis Center.

TMZSports.com should never be

TMZ will be expanding its coverage of celebrity gossip with TMZSports.com, which is slated to launch in the very near future.

Lies and Tiger and branding, oh my!

If there is one thing to be gleaned from the whole Tiger Woods mistress fiasco, it’s that the American public eats it up like leftover mashed potatoes.

TMZ shouldn't tee-up news

With all the controversy surrounding the Tiger Woods case, we are in a sense left to rely on one source: TMZ.

Masters win does not mean he’s back

With his win this weekend at the Masters, many have hastily declared that the Tiger Woods of old is back. To those, I say, swing and a miss.

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