Tag: Astrid Keel

Print vs. online magazines studied

Astrid Keel, associate professor of marketing, considered “An Empirical Examination of Digital and Print Magazine Pricing,” Tuesday in the Executive Dining Room. 

Morgan showcases Best of La Verne

The stage was set with a grand piano and three chairs with amplifier cords draped over them, waiting to be plugged in by guitarists.

Keel considers spending behaviors

Astrid Keel, assistant professor of marketing, spoke on “The Effect of Recessionary Research and Development Spending on Shareholder Value” Tuesday in the President’s Dining Room.

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