This was no average case study, nor was it a mere supply and demand problem that 17 University of La Verne business major students were given.
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Twenty University of La Verne students are participating in a General Motors Marketing Internship program this semester for which they receive college credit.
For University of La Verne business professor Dr. Janis Dietz, it was a proud day as she watched her marketing student interns produce “Cadillac Goes Caribbean” at the Crestview Cadillac dealership in West Covina last Saturday.
Campus news for the week of Dec. 11, 1998.