Gina Garcia, a leading scholar on Hispanic Serving Institutions (HSI), spoke Nov. 21 in the Ludwick Center Sacred Space to discuss what it means to be a Hispanic Serving Institution and how a new approach to measuring an institution’s overall success can better reflect HSIs.
Yingxia Cao, associate professor of decision sciences, talked about online customer service experiences in China and Taiwan
Yingxia Cao, associate professor of decision sciences, discusses “Post-Purchase Shipping and Customer Service Experiences in Online Shopping and Their Impact on Customer Satisfaction,” Tuesday in the Presidents Dining Room. Cao focused on the aspects of online shopping that attract Chinese consumers, like shipping, tracking, and customer service. / photo by Ashlyn Hulin
Tuesday for the Faculty Lecture Series.
During her lecture, “Post-Purchase Shipping and Customer Service Experiences in Online Shopping and Their Impact on Customer Satisfaction: An Empirical Study with Comparison,” Cao discussed the importance of shipping, explaining that shipping can lead to growth, by bringing in more customers, thus bringing in more money.