Tag: jeanny liu

Professors assess brand equity data

Students and faculty gathered in the Executive Dining Room Tuesday to listen to business professors Yan Hu and Jeanny Liu discuss whether businesses being family owned benefits a company’s brand value.

New students, program highlighted

New beginnings were a common theme throughout the University of La Verne’s convocation ceremony Aug. 29, which welcomed freshmen, and also the first class in the University’s new physician’s assistant graduate program.

Study proves brand name impact

In the University’s latest faculty lecture, professors Adham Chehab, Jeanny Liu and Yibo Xiao discussed whether positive relationships existed between brand value and earnings, and brand value and stock market reaction.

Cao encourages use of social media

As technology and social media continually flood our environment, Yingxia Cao, assistant professor of decision sciences department, attempted to gain insight into the amount of social media used in University classrooms.

Hotness a factor in faculty ratings

The faculty lecture series on Monday featured Associate Professor of Marketing Jeanny Liu discussing student perception of professors’ “hotness“ in determining expertise, motivations, learning outcomes, and course satisfaction.

Ceremony honors faculty, staff service

The Annual Faculty and Staff Recognition Ceremony was filled with laughs as the University community honored its employees for excellence and longevity of service last week in the Athletics Pavilion.

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