Tag: marketing
New logo sets tone for ULV
After months of meetings, discussion and deliberation, a committee of students, faculty and staff have chosen an upgraded emblem, which they believe expresses the essence of the University of La Verne.
Letter to the Editor
As a CAPA student participating in the General Motors internship, I appreciate the generous coverage of the recent "Cadillac Goes Caribbean" event organized by Dr. Janis Dietz's promotional management class.
Students market cars for General Motors internship
For University of La Verne business professor Dr. Janis Dietz, it was a proud day as she watched her marketing student interns produce "Cadillac Goes Caribbean" at the Crestview Cadillac dealership in West Covina last Saturday.
Letter to the Editor
In response to Jennifer Parsons' column, "Discrimination leads to unfriendly services" [Oct. 31], I want to apologize on behalf of my profession -- marketing and sales.
AMA started at La Verne campus
A new chapter of the American Marketing Association (AMA) has been established at the University of La Verne. AMA is the world's largest and most comprehensive professional association of marketers.
Marketing interns rewarded for work
For the last two years, the University of La Verne has offered a class called General Motors Marketing Internship during the spring semester.