Students and faculty gathered in the Executive Dining Room Tuesday to listen to business professors Yan Hu and Jeanny Liu discuss whether businesses being family owned benefits a company’s brand value.
Tag Archives | marketing
Print vs. online magazines studied
Astrid Keel, associate professor of marketing, considered “An Empirical Examination of Digital and Print Magazine Pricing,” Tuesday in the Executive Dining Room.
Keel considers spending behaviors
Astrid Keel, assistant professor of marketing, spoke on “The Effect of Recessionary Research and Development Spending on Shareholder Value” Tuesday in the President’s Dining Room.
ULV redesigns website
Cindy Gaytan, special events coordinator, and Debbie Hughes, executive assistant to the chief financial officer, answer a live survey at the University Identity and Website Redesign Project input session in the Campus Center Ballroom Monday.
Community honors Sue Caple’s life
Friends, family, students and colleagues came together to honor the life of Dr. Sue Caple at a celebration of life ceremony Wednesday in Morgan Auditorium.
#LeoMarketingScheme
President Devorah Lieberman announced via email recently that Fridays at the University of La Verne will now be Leo Pride Fridays. And it seems this is another one of the University’s questionable marketing schemes.
ULV merges marketing offices for 2020 plan
The marketing and public relations offices at the University of La Verne have combined into a new unit: The Strategic Enrollment Management and Communications department, as part of the University’s 2020 Strategic Vision plan.
Study proves brand name impact
In the University’s latest faculty lecture, professors Adham Chehab, Jeanny Liu and Yibo Xiao discussed whether positive relationships existed between brand value and earnings, and brand value and stock market reaction.
Website raises faculty concerns
The redesigned and revamped University of La Verne website has stirred up complaints among numerous faculty members since its launch last summer.
Keep the University in La Verne
“ULV is recognized as a source of lifelong learning and as a resource to the surrounding community, the region and beyond.” Now if we would have replaced “ULV” with “La Verne” in that sentence, would it really have made a difference? We don’t think so. University of La Verne? La Verne College? Lordsburg Academy? La […]