Astrid Keel, assistant professor of marketing, spoke on “The Effect of Recessionary Research and Development Spending on Shareholder Value” Tuesday in the President’s Dining Room.
Tag Archives | marketing
ULV redesigns website
Cindy Gaytan, special events coordinator, and Debbie Hughes, executive assistant to the chief financial officer, answer a live survey at the University Identity and Website Redesign Project input session in the Campus Center Ballroom Monday.
Community honors Sue Caple’s life
Friends, family, students and colleagues came together to honor the life of Dr. Sue Caple at a celebration of life ceremony Wednesday in Morgan Auditorium.
#LeoMarketingScheme
President Devorah Lieberman announced via email recently that Fridays at the University of La Verne will now be Leo Pride Fridays. And it seems this is another one of the University’s questionable marketing schemes.
Study proves brand name impact
In the University’s latest faculty lecture, professors Adham Chehab, Jeanny Liu and Yibo Xiao discussed whether positive relationships existed between brand value and earnings, and brand value and stock market reaction.
Keep the University in La Verne
“ULV is recognized as a source of lifelong learning and as a resource to the surrounding community, the region and beyond.” Now if we would have replaced “ULV” with “La Verne” in that sentence, would it really have made a difference? We don’t think so. University of La Verne? La Verne College? Lordsburg Academy? La […]
ULV, Angels form ad partnership
The University of La Verne has launched a new advertising campaign that includes a sponsorship package with the Los Angeles Angels of Anaheim.