Tag: marketing

Students and faculty gathered in the Executive Dining Room Tuesday to listen to business professors Yan Hu and Jeanny Liu discuss whether businesses being family owned benefits a company’s brand value.

Astrid Keel, associate professor of marketing, considered “An Empirical Examination of Digital and Print Magazine Pricing,” Tuesday in the Executive Dining Room. 

Astrid Keel, assistant professor of marketing, spoke on “The Effect of Recessionary Research and Development Spending on Shareholder Value” Tuesday in the President’s Dining Room.

Cindy Gaytan, special events coordinator, and Debbie Hughes, executive assistant to the chief financial officer, answer a live survey at the University Identity and Website Redesign Project input session in the Campus Center Ballroom Monday.

Friends, family, students and colleagues came together to honor the life of Dr. Sue Caple at a celebration of life ceremony Wed­nesday in Morgan Auditorium.

President Devorah Lieberman announced via email recently that Fridays at the University of La Verne will now be Leo Pride Fridays. And it seems this is another one of the University’s questionable marketing schemes.