Movies opening this summer promise excitement, blockbuster special effects and new installments of many fan favorites like “Spiderman 3” and “Harry Potter and the Order of the Phoenix.”
Unlike the stressful shopping gauntlet of Christmas or the psychotic distant relative visitor anxiety of Thanksgiving, the countdown to Halloween is as great as the actual holiday.
So, you're in an established band, and you really don't have any material for a new record. But the big-wigs that run your record label care less about hearing new music than they do about hearing "ka-ching, ka-ching," so they come up with a perfect solution.