Anchor attests to small school experience

The University of La Verne Communications Department held its annual Communications Day on Friday.

The ULV community was also given the chance to hear ABC7 Eyewitness News anchor Philip Palmer speak. Schools from across Southern California come to see what ULV has to offer in the field of TV, radio, journalism, multimedia and photography.

After the series of workshops were finished, students were led to Dailey Theatre where Palmer was waiting to deliver his talk on how to report world issues in a local point of view.

“Take advantage of the small school and get on air,” Palmer said.

Palmer’s main advice for the day was to gather as much experience as possible, including, getting on camera, radio or getting stories published – just get experience.

Palmer shared his stories of reporting live on television from various countries and giving his stories a local twist. He explained how network or national reporters often write stories on a broad scale, to cover the entire country. But Palmer says local news reporters have to figure out how the story is important to people in a particular area of the country.

“Take college as a chance to broaden your mind and your horizons,” Palmer said. “Enjoy the years you’re here.”

After the speech, many of the students waited in line to take pictures and get autographs from Palmer.

Earlier, students were welcomed with a continental breakfast as they waited in groups to attend a variety of workshops.

These workshops ranged from television news with Don Pollock, professor of communications, to resume writing with George Keeler, professor of journalism.

There were other workshops in multimedia, sports reporting, radio broadcast, localizing national news, journalism ethics, resume writing and photography.

In the LVTV studio, students were given the opportunity to be on camera as news anchors, run the cameras and be behind the scenes in the control room.

“I loved the workshop,” Ashley Masters, a senior at Cresenta Valley High School, said. “It was so much fun.”

Across the walkway in the Barkley Building, Rod Jackson, adjunct professor of journalism, discussed the dos and don’ts of journalism ethics.

These workshops gave students an idea of what it was like to attain a communications degree and also give them an opportunity to see if this is a field that interests them.

Many of the students said they were not sure what they wanted to do, but the communications department was something they would like to get involved in.

Students were able to rotate through various workshops. Along with pretending to be on a news program, some students were able to get on the air downstairs in the KULV radio booth.

Charles Bentley, the University’s public relations director, was in the Barkley Annex teaching about sports reporting.

“I saw all aspects of being on camera, behind the camera, in the studio,” Trevor Tevel, from Thousand Oaks, said. “My favorite part was being on camera, it was really exciting and nerve wrecking.”

Lunch was the next event on the agenda, food was provided in Sneaky Park. Students ate, mingled and shared stories about their experiences.

Communications Day ended with tours of the facilities and a viewing of the newscasts that students shot at the workshops.

“It made me look at TV production in a whole new way,” Emmanuel Gonzalez, a high school senior said. “My TV production teacher gave us the idea to come here; to know how the pros do it.”

Rick Montañez can be reached at

Allison Farole can be reached at

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