by Angelique B. D’Silva
Arts & Entertainment Editor
“HELLO!” is the standard greeting Roy Goines, adjunct professor of business, emphasizes to state the obvious to his students so that they recognize the importance of how business affects everyone.
Goines was born January 3, 1938 in Boursville, W. Va in a family of five sisters and two brothers.
Goines attended Marshall University on a football scholarship where he received his bachelor’s degree in accounting. After school he realized he did not want to pursue a job as an accountant. He later pursued a master’s degree at the University of Detroit in business administration.
The beginning of his success started with the Ford company in 1967, where he was allowed to utilize the degrees he earned. He stated that he enjoyed working with Ford because of the ability to invest at the company’s expense by using the company’s various stock options. Goines retired from Ford’s human resource department in 1988.
Goines is a very influential man to his field and in the education spectrum has always had a love for teaching.
Since 1960, Goines first experience with teaching was during his time in the Army. After the Army, he continued teaching while also holding a position in Ford. Goines has taught at Wayne State University, Wayne County Community College, University of Detroit, Lawrence Institute of Technology and Cuya Hoga Community College.
In 1988, Goines and his family relocated to California. He came to the University of La Verne in 1990 when he heard about an opening. His accountant told Goines he was too young to retire, and suggested he apply for a teaching position at ULV. He went on to tell Goines that ULV would benefit from his degrees and work experience. So he went to ULV, and received the job that same day.
“I enjoy teaching,” said Goines. “It’s always been on an adjunct basis,” because he likes to teach his classes and leave.
Goines states that he loves teaching because the students keep him young.
“The administration is a very enlightened administration. They see the value of using someone who has experience in the industry and they allow you to teach in areas that are of your expertise. They allow you to bring the business experience into the educational environment and mix the two in an effort to educate the students with respect with what’s happening in the world,” said Goines.
Goines teaches Human Resource Management, Introduction to Business and Economics, as well as Principles of Management and Business Management.
Goines’ states that his students enjoy his classes because, “I bring the real world into the classroom and I don’t allow anyone to feel uncomfortable in my class. I do my darnest not to intimidate anyone, and I try to pull everyone into discussion,” he said.
“He’s got style, ” said senior Richie Hoeft.
“I don’t allow students to call me ‘Mr.'” They would be less open in my class. He said he feels that students would be intimidated with the title and degrees behind him. “My effectiveness would dwindle.”
“He’s a real asset to the school of business,” said Claudio Muñoz, associate professor of accounting.
“I think when you encourage them [students] to have comments whether they are right or wrong, when you find a way of appreciating whatever comments they’ve made then you relax the student to the point where they are loose and they say whatever they want to say in class, because they’ll know that you will appreciate it and want to hear it,” Goines said.
“The valuable asset that I bring to the class is a real world experience that is superimposed over the book,” he said.
In his free time he said he plays cards and runs a bridge game at the San Dimas community center every Thursday.
“I have at least two bridge games every week and at least one pinochle game every week, and I usually find some time every week to go to the racetrack,” said Goines.
Angelique B. D'Silva
