From 7 a.m. to 10 p.m. every weekday, the University of La Verne’s radio station, KULV, broadcasts live. Students of the University are the disc jockeys. The station runs just as any normal station does. Students do not play whatever they want. They don’t just show up when they want. They take the job seriously.
So seriously, in fact, the radio station is currently a finalist for Radio Station of the Year, an esteemed award from the National Association of College Broadcasters.
KULV applied for the award after making many new additions to its station. This includes their new modern rock format, the addition of newscasts, sports broadcasts, a roundtable discussion, increased involvement in campus activities and several successful promotions.
For all of these accomplishments, they should be proud, but being up for the nation’s college Radio Station of the Year makes it all the sweeter.
Though most students don’t hear the station, or just catch pieces of it in passing, it works as a professional station and is quite deserving of the award. Everyone from the program director to the numerous disc jockeys should be proud. All of the jobs of the station are important and entail a lot of work.
Being a disc jockey on the campus radio station involves a combination of skill, talent, patience, sense of humor and time. Weekly airshifts usually last two hours or more, and speaking from experience, it is a fun job, but it gets discouraging when you know that under 10 people are actually tuning in.
Students are probably unaware that KULV has news reporters that broadcast in the morning and afternoon. KULV also broadcasts ULV sports games from time to time. The play by play announcers are students too.
It is sad that so few students are able to appreciate this growing station and this is probably because of a combination of basic lack of tight supplies and lack of interest. Residents often complain that they can not get good reception to the AM station. I too, have attempted to tune into the station from my dorm room, and the reception was weak. A better transmitter would help, but there never seems to be enough money.
Still it goes beyond bucks. There are other places I could hear KULV, but don’t. One place is Davenport, another is The Spot.
Davenport Dining Hall rarely tunes their station to KULV. Since Davenport is a University facility, it only makes sense that the radio would be tuned to the campus station. The Spot could also turn down the television and allow the radio station to be heard a little bit better.
Another place that could use a radio is the commuter lounge. The lobby of Miller Hall could broadcast KULV too. I can just imagine little speakers in the parking lot, and converting one of the ULV maintenance trucks into a “KULV Prize Van.”
A little music lingering throughout the campus might encourage some much needed school spirit, put some swing in everyone’s step and just spread a little more excitement around here. With a better radio communications system, information could spread more efficiently through the radio. We could say goodbye to junk mail and so many annoying posters. Maybe I’m getting carried away, but most importantly, the students of ULV could better benefit from a station that is one of the best in the country.
So many students of the University have no idea that there is a working radio station. If only they realized that every hour that the Student Center is open, there is a real live person sitting in the disc jockey booth, providing tunes for the University and behind that DJ is several committed people managing the station.
What is even more frustrating, though is the fact that with a just a little more support, they could actually be doing more than just going through the motions.
Radio is a very powerful medium, and it can be here at ULV too. Together with music, sports and news, KULV provides more than enough reason to be heard. The National Association of College Broadcasters realizes this. Too bad the university KULV serves does not.
Andrea Gardner, a senior broadcast journalism major, is editor in chief of the Campus Times. She can be reached by e-mail at firstname.lastname@example.org.