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Meyer aims to give ULV new image

In her former position as dean of admissions, Lisa Meyer oversaw the University of La Verne's admission of new traditional-age students. Her current position, associate vice president, to which she has recently been promoted, still oversees her old department, but now she also works with the rest of the University in order to "solidify the image of the University as a whole." She was promoted after Pat Coleman's departure. / photo by Adam Omernik
In her former position as dean of admissions, Lisa Meyer oversaw the University of La Verne’s admission of new traditional-age students. Her current position, associate vice president, to which she has recently been promoted, still oversees her old department, but now she also works with the rest of the University in order to “solidify the image of the University as a whole.” She was promoted after Pat Coleman’s departure. / photo by Adam Omernik

by Alejandra Molina
LV Life Editor

Lisa Meyer was promoted from dean of admissions to associate vice president recently following the departure of Vice President for Enrollment Management Pat Coleman.

In her new role, Meyer is hoping to create a more positive image of the University of La Verne.

“The idea is to try to work towards creating an image representing the University as a whole,” Meyer said.

After Coleman left, President Stephen Morgan and Vice President Phil Hawkey began to think of what the most appropriate structure would be.

The possibility of this new position was considered and Meyer seemed like the right person for the job.

“Lisa has demonstrated that she has a lot of knowledge about recruitment,” Morgan said.

Meyer will coordinate and oversee the image and recruitment publications of the University.

She will also be coordinating advertising in magazines and newspapers.

“Primarily, her new responsibility is to direct an effort for us to coordinate recruitment material developed across our campus,” Morgan said.

“I hope that the University will start to have an image that is more clear to the public,” Meyer said. “The image will become stronger, and we will be recognized for the things that we do.”

As former dean of admissions, Meyer only worked with traditional undergraduate students.

Now she will not be doing the day-to-day tasks of visiting high schools and interviewing prospective students. Instead, that responsibility will go to Ana Liza Zell, who was promoted from recruitment and enrollment director to director of admissions.

In her new position, Zell will will work closely with Meyer in the recruitment of prospective students.

“It will be more on a basis where Ana Liza will be consulting with me,” Meyer said.

Zell will be in charge of recruitment strategies, interviewing and the selection of prospective students.

“I will be responsible from the point of time when the students begin as prospectives up to when they are officially enrolled,” Zell said.

“A lot of what she was doing as dean is what I am doing as director,” Zell added.

Meyer said that there is much room for improving the image of the University.

“We have a disjointed image; people are not quite clear in what we do,” she said.

Meyer said that the University’s reputation is good, but she also commented on the number of people who do not know the school exists.

Many people believe that ULV is a religious college or an adult school, Meyer said.

“They’re only getting a piece of the information, but not the full picture,” she said.

As for Zell, she plans to bring in a “quality class” that will meet the enrollment goals of the University.

“My hope is that we will begin to partner with the other offices on campus to provide the customer service that our students expect of us,” Zell said.

Morgan said he hopes for a much more unified approach to the recruitment process.

Meyer began working for the University in June 1998.

She was hired as director of admissions, and after working for ULV for a year and a half, was promoted to dean.

“(Meyer) is an amazing leader and a wonderful mentor to me,” Zell said.

“She will continue to provide excellent leadership with her new position.”

Alejandra Molina, LV Life Editor
Alejandra Molina
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Adam Omernik, Photography Editor
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